British Family Business
Established 1868
British Family BusinessSereno Vitrified Porcelain
Discover the stylish and professional Sereno Vitrified Porcelain collection, part of the industry-leading GenWare range of catering crockery. Crafted for restaurants, hotels, cafés, caterers and hospitality operators across the UK, this porcelain tableware blends aesthetic appeal with robust performance.
Explore the Ranges
Why Sereno Porcelain is Ideal for Hospitality
High-Performance Vitrified Porcelain
- Fully vitrified to meet professional use standards. Durable, chip-resistant, and suited to high-volume service.
- Microwave, oven, and dishwasher safe for efficient kitchen workflows.
Sophisticated Design for Modern Menus
- Inspired by natural cloud formations, Sereno Porcelain brings elegant texture and clean lines to food presentation.
- Smooth matt or mixed finishes enhance plating and elevate any dining experience.
Perfect for Every Service Setting
- Ideal for fine dining, contemporary casual, banqueting, and buffet services.
- Works beautifully with both classic and modern menu styles.
Sereno Vitrified Porcelain Alto
A standout collection with subtle visual contrast, combining matt and gloss finishes for a refined tableware look. Alto pieces are perfect for elevating plated dishes, combination menus and stylish buffet displays.
Alto Highlights:
- Versatile plates, bowls, and platters
- Cups, mugs, and teapots for beverage service
- Contemporary presentation plates and ramekins
- Elegant matt/gloss blend with textured white glaze
Sereno Vitrified Porcelain Cirrus
Featuring a consistent matt finish, Cirrus embodies minimalist elegance with soft tones and smooth surfaces. Designed to deliver a sophisticated yet understated table presentation that keeps food at the forefront.
Cirrus Highlights:
- Matt white vitrified porcelain crockery
- Clean lines for modern plating and culinary creativity
- Ideal for contemporary restaurants and refined hospitality settings
Key Benefits at a Glance
- Professional-grade vitrified porcelain
- Stylish, textured designs for elevated presentation
- Durable for daily commercial use
- Microwave, oven, and dishwasher safe
- Suitable for cafés, restaurants, hotels, and event caterers
Complete Your Crockery Range
Build a cohesive tableware programme with other GenWare porcelain collections for consistency across service styles — from classic dinnerware to innovative presentation plates and specialty pieces.
